30 brilliant ideas for doing business
Robotics, artificial intelligence, but also food, services and tourism. Here are the sectors that will explode in the coming months. And 30 stories to take inspiration from.
1. Amount the Broga, yoga for men
80 billion dollars is the turnover generated by yoga in the world. It is mainly women who practice it. But the benefits apply to everyone. So two young Americans developed the Broga (Brothers Yoga) , a "strong" yoga. Organize lessons all over the world, retreats with jungle excursions, climbing, adventure holidays and company seminars.
2. Point on swinger (swingers)
Travel: to counter the Web's competition, we need to offer a service tailored to specific needs. After families with children and the elderly, a new target creates new opportunities. Let's talk about swinger, the swingers, which in the US seems to be 4% of the total. For them (and for nudists) the German tour operator Aphrodite Travel has come up with proposals with hotels, beaches and tailor-made cruises.
3. I put the bar in a bank
The American bank Capital One, to attract young people to its branches, introduced coffee, Peet's Coffee. From the windows of the Union Square branch in New York you don't see employees at the cash register, but long tables of young people working on their laptops, while drinking a cappuccino or a coffee. And the number of those entering the bar and then opening the current account is increasing.
4. I open the center that makes you fly
In Milan you can experience the thrill of a launch in the void, without a plane or parachute. AeroGravity is the largest vertical tunnel in the world , the only one in Italy, where anyone can simulate a free fall from an airplane, in total safety. It flies supported by a powerful air flow. The idea is of a group of paratroopers who decided to make it a business.
5. Start a fablab and create 3D projects for businesses
The fablab is a place open to the public: anyone can enter, design and manufacture, with 3D printers, laser cutters, cutters. "And it's a business" explains Massimo Temporelli, co-founder of TheFabLab . "A fablab that employs 5 to 10 designers / makers, and carries out digital design activities for SMEs and startups, can go as far as invoicing from half a million to a million euros".
6. I bet on the return of the vinyl
In the UK, revenues from vinyl records exceeded those of downloads. Sony has started to produce them again after 30 years. How to make a business? In the US, Viryl Technologies has invented a rapid and inexpensive process to produce them. Thanks to the Dutch startup Vinylify, all you have to do is choose the songs and the cover to receive a personalized disc at home. In Italy, the Vinilificio does it. Spaces for record shops and events for enthusiasts.
7. I open a place to take a nap for 14 euros
They are called Siesta & Go, they are places where anyone can take time for a nap. Price: 14 euros per hour. A 32-year-old entrepreneur created them in Spain . The idea? After opening a bar in the financial district of Madrid, he had noticed managers and employees always upset by sleep. Today the business is going well.
8. I invent a device for saving food
«Safety is first of all prevention. My study and my work are focused on this concept »assures Angiolino Marangoni. It is he who invented the light protection device Elvia98. Mounts on the car and when the driver touches the brake pedal, a green front light comes on and the pedestrian knows he can cross safely.
9. I put the gourmet meatballs on wheels
Roberta Lamberti, 29, from Salerno, after years of experience in restaurants, combined her passions for travel and cooking, starting La Polpetteria. Tour Italy in a caravan and offer gourmet meatballs , prepared with quality ingredients. From meatball to carbonara to "fish and chips".
10. I invent solid toothpaste and eliminate waste
It is called Lamazuna and comes from France . It is a brand of organic and vegan products for beauty and personal hygiene. The creator Laetitia Van De Walle looked for ways to eliminate the garbage that is produced every day in the bathroom. So he replaced diskettes and make-up removers with reusable wipes. The tubes of toothpaste become lollipops to be rubbed on the toothbrush. Shampoos, deodorants and creams are in solid format.
11. I invent the kit to create a vegetable garden where you want
Urban garden is a kit to create a vegetable garden where you want. The idea is by the brothers Alessandro and Massimo Zemignani . «We have a packaging company. Mom asked us to make her a container to create a vegetable garden. We used boxes and pallets of recovery, with wheels. The market was there. So we developed and patented it ".
12. I take Pepper, the human robot
Launched in 2014 by a company in Tokyo, it is a humanoid robot, designed to interact with people. Talk, laugh, move, dance. It starts at 1,500 euros and many companies are buying it. Pepper welcomes tourists on cruise ships, consoles children in pediatric hospitals, informs people at the museum entrance.
13. I open the concierge bar
Three barista friends (Francesca, Federica and Emanuela) with the idea of opening a special place on the Navigli, in Milan: a bar that also serves as a neighborhood concierge . It offers services to people in the neighborhood, from picking up a package to keeping a bunch of keys.
14. I open a bar in time (and take it around the world)
A space open to everyone, where you can work, consume unlimited drinks and food. Coffee, sweets and snacks are free . You pay the time spent in the room. The idea is of a young Russian who launched the first Ziferblat in Moscow, in 2011. To date, he has replicated it in 5 countries, with 14 cafes.
15. I organize coding courses
Learning to program gives a mindset that allows you to deal with complex problems. It is the subject that today the youngest must absolutely learn and which will be considered on a par with mathematics and English. In recent years, many companies have been created that offer courses, especially for children. One of these is from Florence and is called Terza Cultura.
16. Start a business with virtual reality
Two Sardinian brothers have invented special glasses to be worn by the dentist . Whoever wears them, instead of the dreaded drill, will see a film, a soccer field or read a book. With their idea Christian and Jonathan Mulas, students of Dentistry, have won a competition for the most innovative ideas in Spain.
17. I raise forest hens
«In the wood of my family, at about 600 meters above sea level, in Val Gerola we always had a few hens. They lived in a natural way, scratching among the chestnut trees. In 2013 we carried out a breeding with the same principle, in Morbegno ». Massimo Rapella and his wife Elisabetta started with 700 hens, they built a chicken coop of 120 square meters, but now they double. They will reach 2,000 hens.
18. I teach you the secrets of cocktails and I open a bar for tasting
Two mixology experts open a school to teach the secrets of the best cocktails. Then, intuition: it takes the right places to spread the culture of drinking. "We have created a school, in Vicenza, Enjoy Artigiani del bere, where we organize courses on catering and above all on the bar", says Nicola Scarso, 30 years old. Three years ago, he and Giacomo Diamante create a private club, in Vicenza, where you enter only if you receive a text message with days, times and the password. "It was a success. So we opened another cocktail bar in Milan, which works the same way ».
19. I distribute green sex toys
Ecological attention pushes sex toy manufacturers to a green turn. We choose wood, glass and other materials for stimulators and toys, avoiding plastics that release toxic residues. Vegans must also pay attention to lubricants on latex: no casein, but an extract from the thistle. This is the proposal of Glyde, an Australian company, which obtained the Vegan Society certification. And tries to expand the network of its distributors.
20. Design the App that will wash your car at home (and without water)
Three 29-year-old friends have created an app that allows you to book and pay for washing at home, on the street or in the garage. It's called Wash Out. Washing is without water . The advantages? "Saving time for the customer and water for the planet" explains Christian Padovan.
21. I invent the Airbnb of the gardens
It's called Garden Sharing. It is a platform for rentals, where there are no rooms or houses (as on Airbnb), but gardens and open spaces where you can stay overnight. The customer chooses the type of space: for camping in a tent, caravan or on-site facility. While private individuals or holiday farms earn from the rent of their garden. The idea is of a 30-year-old team from Ancona .
22. I create a marketplace to buy and sell the wedding dress
What to do with a wedding dress that steals space in the closet? This is what Francesca Manfredi, a fashion expert, asked herself immediately after the wedding. Together with two partners, he created the Marryadress platform. «Who wants to sell the dress publishes an advertisement with info and photos. If it meets our standards, we approve it ". Who wants to buy it instead makes arrangements directly with the seller.
23. I'll take you around by speedboat
Turn from room to room and enjoy the night: now it is also done on the lake. Just rent a speedboat with a pilot. It happens on Lake Garda. How much? "150 euros per hour, for groups of 15 people," explains Claudio Francioso, a motorboat rider for 25 years, a member of the Sirmione Boats consortium. "Customers ask for excursions with baths, parties (birthdays, weddings, graduations, bachelorette and celibacy ...) or an aperitif on board".
24. I prepare ice cream without "crap"
It's called "Ciacco. Gelato without a doubt ” . It is a chain of ice cream parlors with a visible laboratory. The creator is Stefano Guizzetti, 34, with a degree in food science and a thesis on ice cream behind him."Without" doesn't mean no taste, however with a short rundown of fixings, no added substances included. What's more, unique regard for prejudiced and vegetarian individuals.
25. I organize a gay wedding
Orchestra Italian Weddings for Equal Love is an agency born in 2015 from the collaboration between four partners between 37 and 44 years old. «We want to combine the beauty of Italy with the ad hoc needs of gay couples. We are very interested in foreign customers. We promote ourselves thanks to the Web and push for a change of mentality » explains Silvia Monteverdi .
26. I open a vegan cooking school (with a star chef)
Interest in vegan cuisine is growing. And the schools dedicated to 100% “vegetable” dishes are born. In Milan, a group of professionals, together with chef Simone Salvini, created FunnyVeg Academy. It offers evening courses, from pastry to street food, and masters for professionals .
27. I make the franchise osteopath
Simone Giordano, 27, has invented a company that employs many young people and other entrepreneurs: Osteolab. It is a center where there are several health professionals. Some fixed, like the massophysiotherapist and the osteopath, others available by appointment. They have created a brand, involved sponsors and a company, Macron, which produces products for sports nutrition.
28. Agriturismo? I open it to the sea
Over the past three years, the number of holiday farms has grown to over 8,000 facilities. According to a study by Agriturismo.it, those near the sea saw a 30% growth in turnover. The seasonal adjustment of tourism aimed at these structures and the growing demand for locations in contact with nature are also in favor. The regions of greatest appeal: Tuscany, Puglia, Piedmont, Sardinia and Liguria.
29. I create an "intergenerational" travel agency (for grandparents and grandchildren)
In America it is a phenomenon. Grandparents are growing (70 million in 2016, + 25% compared to 15 years ago) and willing to spend on their grandchildren in the field of travel. And there are numerous travel agencies that specialize in what is called "intergenerational travel", holidays in which parents are left at home and only grandparents and grandchildren are leaving.
30. I prepare good food that is good for me
Good food that is good: it is a company that is being born, thanks to the ideas of Debora Cantarutti, a Milanese nutritionist, on the alkaline and nutrigenomic diet (which teaches us to choose and combine foods to have positive effects on health). Debora and the other Bon founders have created an information portal, organize conferences, aperitifs and catering for companies, clubs, events, where food is combined in a functional way. And characterized by indicative stamps (eg vegans, gluten free ...).
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